Keaton Jones: Well After the Buzz

Keaton Jones 1I saw the first story break about 13-year-old Keaton Jones online December 11.  National mainstream media outlets and local stations scrambled faster than the rush for the latest President Trump tweet to paint the picture of a middle school student as a symbol of bullying.

As I watched the hoopla unfold on all the major networks, I told a couple of my students and a former colleague that the story had a life of about three to four days.  My old friend agreed.  The students asked why.

My response, paraphrasing, went something along these lines:  “It’s another opportunity to chase what we used to call a ‘water cooler story.’  You have the perfect setup:  a kid who has just become a teen in one of the most awkward ages of life, he says he’s being ganged up on by peers and he’s elected to tell his story via social media.”  I went on to explain that television and online journalists are attracted to any story that “goes viral.”  In today’s move-on-to-the-next story culture, and with schools about to adjourn for Christmas break, I had no faith that we would see serious, probing reporting on a critical issue that confronts children and teens daily.

However, I added that something did not feel right about this story.  Had Keaton Jones taken a phone camera and posted what was on his heart as a bullying victim with no assistance, that would be one thing.  In this case, his mother was offscreen acting in the role of a quasi-interviewer and, at times, asking what an attorney would call leading questions in a courtroom.

Yet, virtually every media outlet and online presence in America chased after this video.  Regardless of what journalists say, they collectively made Keaton Jones an instant media star and just as quickly abandoned him.  This was a class example of what Rick Neuheisel describes as “playing the hits,” the practice of cable sports networks zeroing in on stars almost to excess because focus group research indicates such standouts “move the needle.”  Keaton definitely moved the needle.

Bullying 2On my Roku set, I skimmed newscasts from 11 different local stations during the three-day period after Keaton’s video went viral.  Every single one prominently featured a story on his being bullied in either the first or second block of an early or late evening newscast.  Only in two I viewed was a remote effort made to localize the story and probe further the extent of bullying in that station’s market and whether anti-bullying policies are genuinely being enforced.

Instead, as a whole, journalism was more concerned with the instant celebrity symbol of anti-bullying attached to Keaton Jones.  Little consideration was given to the potential emotional aftermath for the teen or whether this entire confession online was his idea.  I had one colleague suggest to me, “He and his mother put him in that position, so the consequences aren’t our responsibility.”  Really?

Producers and editors became far more enthralled with Hollywood celebrities, college and pro athletes and even politicians from Tennessee offering emotional support and showering attention on Keaton.  Even a GoFundMe.com account was established to create a college fund for the youngster.

Only in a matter of days were questions raised about the legitimacy of Keaton’s video, past online posts by his parents that suggested racism, and whether the mother was egging on the entire hoopla as an attempted money grab.  Within five days, Keaton Jones was dropped as a central media figure.  The GoFundMe effort was canned.  Whatever serious focus journalism could have placed on the issue of bullying fizzled quicker than Alka-Seltzer in a glass of water.

Four years ago, my university hosted a Saturday seminar for young teens.  The focus was on an essay contest that provided the eventual winner a trip to Washington, D.C.  A local attorney and city councilman sponsors the event.  An entire session, including a documentary film, stressed the consequences of bullying for victims.  The attorney and I had a private conversation after one of the sessions.  We shared that both of us had been bullied in either junior high or high school.

Bullying 5I remember my own experience as horrendously as if it were yesterday.  In an afternoon junior high physical education class, we were doing the 600-yard run-walk, one of six elements of the President’s Council on Physical Fitness challenge.  I did not come from an athletic family.  I never struggled in the classroom but I was a hopeless mess on a playing field.  I usually finished in the final four or five in any running test in the class of 36 guys.  On a particular afternoon, I reached the 400-yard mark—huffing as usual—when I was cornered by two in the class who had already finished.  One was a noted bully.  The other stunned me because I always had a reasonable relationship with him.  He was a full head taller than I was.  The bully-by-reputation was a half-head taller.  The bigger guy grabbed me behind the back.  The other one had his fist clenched.  The one I thought was a friend said, “Look up.”  Certainly that must have been one of the courageous acts of his life to hold someone six inches smaller for another boy to cold cock in the chin.  Call it an act of God or whatever you wish but I did not obey his command to look up.  As I braced myself to be smacked in the teeth, two things happened.  Coach Joe Mercer, who was near the 600-yard finish line, miraculously spotted what was about to happen.  He sped toward my attackers and said something to the effect, “What’s going on here?”  At the same time, a white dog who was in a yard across the street from the junior high athletic field, came running to investigate (and I was privately hoping he would take a bite out of the bully).

Coach Mercer pursued his question.  The two guys, who had all of the grace of pro wrestling villains, suggested, “We were just kidding around.”  Oh yeah?  They both knew they were lying.  I was such an emotional wreck at the close call that I erupted in tears, a no-no in front of a peer group of 13-year-old and 14-year-old boys.  So what?  I could not hold back.  The coach, who was not born the day before, immediately accompanied me inside and asked me to go with him to the principal’s office.  I was questioned about what happened.  Naturally, the experience left me in a quandary.  To unload the entire story would brand me as a tattletale, which was emotional suicide.  To not speak would potentially allow the behavior to continue, either against me or someone else (the bully had popped a friend in the jaw in the locker room three weeks earlier).

What shocked me was the principal’s overall approach.  I was quizzed thoroughly about anything I might have done to provoke the attack.  At one point in frustration, I said to the principal, “Do you actually think I would be responsible for being ganged up on two-on-one?”  He acknowledged such, but said, “We have to be thorough to get to the bottom of these things.”  I have some emotional sympathy with recent victims of sexual assaults who feel they are put on trial when reporting their attacks.  That is exactly what I felt in the principal’s office.

Rather than reassure me that the two guys who were ready to take a chunk out of my face would be disciplined (I never knew if they were), the principal left me even more confused.  He presented me with a final thought that I needed to build myself physically so I could defend myself against a bully.  As I later learned, that was the general consensus among fathers of athletes or accused bullies of the day:  if a kid is bullied, it’s mostly his fault because he isn’t skilled enough to fight back.

Scarred for life?  That probably is a stretch.  However, I went through an entire summer looking over my shoulder every time I walked alone or rode my bicycle, concerned if I would encounter one or both of the bullies.  Even as an older adult, I had periodic pockets where the memory of that May afternoon would flash through my mind.  The pain never eased, nor did the disgust of the lack of decisiveness on the part of the principal.

Bullying 1I go into that kind of detail about my own experience because 50 years ago, this was not an issue journalism ever explored.  Episodes of “The Andy Griffith Show” or “Leave It to Beaver” touched on bullying more than television news.  Even then, bullying was depicted as a routine rite of passage of a young male’s life.

In 2002, I was in the class of Faculty Fellows from what was then called the Radio-Television News Directors Association.  The group of 24 fellows were past TV news professionals who returned to newsrooms across the nation for a full month as an educational refresher for our students.  We were all provided a DVD with a collection of first-class stories from markets across America that all posed ethical questions.  That became a great teaching tool for me.

One of the best pieces of investigative journalism in the entire set was from a station in Baltimore.  A reporter and videographer stationed themselves in a van with a hidden camera and captured multiple random and calculated acts of bullying on an elementary school playground.  The physical attacks included kicks to the head of one helpless child.  In several instances, teachers or playground monitors had their backs turned to the melees.  None of them came to the aid of a child suffering from incessant brutality.  When shown to a school district administrator, his first response was, “On the surface, this makes us look bad.”

Since that time, most states—including Tennessee where I teach broadcast journalism—have enacted anti-bullying laws for school districts or have directed school boards to develop specific anti-bullying policies.  However, much of the action has now moved online.  Despite Hawaii becoming one of the last states in the country to enact anti-bullying legislation, KGMB reported that cyberbullying affects one out of every two teens in the Hawaiian islands.

Bullying 3

The National Crime Prevention Council reports similar totals nationwide:

  • Over half of adolescents and teens have been bullied online, and about the same number have engaged in cyberbullying.
  • Well over half of those who have been victims of cyberbullying do not tell their parents.
  • Girls are “somewhat” more likely than boys to be involved in cyberbullying.

My key question:  when was the last time television news departments seriously explored the issue of bullying with in-depth reporting?  If you are one of those who is constantly under the gun to “generate content,” as is the popular contemporary term, I am handing you a freebie.  Here are several pertinent questions I suggest should be explored by reporters in every city in America:

—-What are the specific anti-bullying policies for each school district?

—-What are the enforcement procedures for discipline?  Who administers punishment and what are the specific penalties?  What happens on first offense, second offense and beyond?

—-What kind of anti-bullying education programs are conducted within your local school district and at what age?  If it occurs at the middle school level, what kind of followup education is offered at the high school level?

—–What type of mental health counseling or referrals are available for victims of any type of bullying?  Going further, what kind of mental health counseling is directed for those who commit acts of bullying?  Those who are serial bullies may well need therapy as much or more as the victims, because no well-adjusted human being engages in this kind of mental as well as physical intimidation to another.

—–At what point does law enforcement step in to intervene with those who commit repeated acts of bullying, or engage in cyberbullying?

—–What do local psychologists or psychology professors suggest are the reasons people become bullies?  To what degree do we still have male parents who take a passive view of bullying by suggesting victims are at fault for not building themselves physically to defend themselves?  What do psychologists say are potential answers from a mental health perspective?

—–How safe are smaller children on a crowded school playground during recess periods?  How adequately are they supervised?

—–To what degree does emotional scarring carry over for bullying victims into adult life?  How much long-term or short-term depression or anxiety results?

—–How can bullying extend into adult life in a workplace situation?

—–What are the numbers in each state for suicide attempts or actual suicides that occur from acts of bullying?

We have to move past this obsession in journalism that just because something or an individual “goes viral” online is a reason for everyone to chase that post or person with top-of-the-broadcast furor.  When the subject is a juvenile, exceeding caution should be exhibited to thoroughly investigate the circumstances.

In the case of Keaton Jones, British journalist Hannah Jane Parkinson offers some salient perspective.  “The fact that the mother uploaded the video should have perhaps raised some flags,” she wrote two days after the Keaton Jones story broke.  “But more so, reporting that she had made racist comments on an Instagram account, which has since been proved fake, should have been checked. It was also reported that Keaton made an apology on behalf of his mother – except that Instagram account was fake too.”

This should serve as an insBullying 6tructional lesson in the fallacies of rushing to publish social media events.  Keaton Jones was made a poster boy for anti-bullying in one day.  Four days later, he was dropped faster than Brad Keselowski drives around Daytona International Speedway.  Media all over the nation and the world share in the responsibility, as badly as we hate to admit mistakes.

In the process, we missed a huge opportunity to explore one of the most emotionally-threatening issues for children and adolescents in the entire nation.  Bullying exists in every single city, large and small, in America.  Reporters need to be asking serious questions in their local communities about how to combat bullies without finding a social media star to serve as the catalyst.

 

 

 

 

 

 

 

 

 

Advertisements

Sgt. Carter: Gomer’s Rejoining You; Remembering Jim Nabors

Jim Obit 2Ask me to rank my top 10 favorite characters in TV history.  Gomer Pyle will be in the Final Four playoff, along with Andy Taylor, Barney Fife and Beaver Cleaver.

Ask me who delivered the definitive version of “The Impossible Dream” with a voice as powerful as a riptide and I will not hesitate to answer Jim Nabors.

I was spending a recent Thursday morning doing as I was told in helping to set up and decorate our church for our daughter’s Saturday wedding.  The news came over Twitter and Facebook that Jim had left us at the age of 87.

This one was like a punch in the gut.  The news was another reminder that while characters that strike a chord in our lives through television are immortal, the people who play them are not.

I actually saw Jim Nabors perform for the first time in 1961.  My family had just moved to Waycross, Ga., then the home of what one national magazine described as one of the 15 worst cities in America for television reception.  Unless one had a prohibitively expensive high-gain antenna, the choice was WJXT in Jacksonville or nothing.  Jacksonville had two affiliates but one of those spring thin air nights to pick up the NBC station, WFGA.  Both channels cherrypicked ABC programs.

WJXT opted on Wednesday nights to snag The New Steve Allen Show, a comeback bid for The Tonight Show originator.  Steve’s show was up against television’s number one show, Wagon Train, and failed to last.  However, a young singer named Jim Nabors appeared on several shows.  He could belt out a tune with a powerful baritone.  My parents enjoyed him.  However, with the short life of Steve’s variety hour, Jim faded into the woodwork as did scores of other performers who tried to break into early sixties television.

A little more than a year later, the Christmas Eve episode of The Andy Griffith Show was entitled “The Bank Job.”  Barney Fife set out to prove that The Mayberry Bank was a crime pushover.  A local mechanic who had never been introduced, Gomer Pyle, appeared.  Gomer had a voice that sounded as if he had done a dozen lube jobs in a Jim Gomer 1day.  Bit characters came and went in Mayberry, most never again to be seen.  Somehow, Gomer grabbed our attention.  I remember my father laughing uproariously at the few lines Gomer delivered.  We thought little more about it the next day—but Andy Griffith and his producers did.

Jim had no idea the 23 episodes in which he appeared on The Andy Griffith Show would propel him into major stardom.  This is a guy who just 10 years earlier had been a camera operator, film editor and morning show host at WJBF in Augusta.

The episode of December 16, 1963, was arguably the major turning point in the 33-year-old Nabors’ career.  Directed by actor Richard Crenna, “Citizen’s Arrest” became a signature episode of The Griffith Show‘s middle years.  Frustrated after Barney wrote him a ticket for making a U-turn in the middle of the town square, Gomer catches Barney doing the same thing.  The Mayberry mechanic begins yelling, “Citizen’s array-ust!  Citizen’s array-ust!”  The next three minutes of confrontation between Gomer and Barney were sheer comic genius.  Crenna never received the full credit he deserved for staging that scene.

I knew that episode hit home.  For the next two weeks during my school’s Christmas holidays, I encountered people everywhere—-including myself—-shouting “citizen’s array-ust!”  Along with “nip it in the bud,” Floyd’s “oooooh, Annnnndy” and Barney’s classic “Juanita?  Barn….cock-a-doodle-doooooo,” Gomer’s revenge became one of the ten charismatic catchphrases in the history of the series.

Spinoffs were still fledgling elements of television in the mid-sixties.  Harry Morgan’s character of Pete Porter was spun off into Pete and Gladys, a CBS sitcom derived from fifties favorite December Bride.  The characters of Bronco Layne and Sugarfoot were introduced on ABC’s Cheyenne but not expanded into their own rotating series until Clint Walker engaged in a contract dispute with Warner Brothers over merchandising and salary from Cheyenne.  In 1956, The $64,000 Challenge was a spinoff from the megahit The $64,000 Question to exploit the popularity of winners on Question.  Andy Griffith’s own series was introduced as a one-shot pilot on The Danny Thomas Show but the ensemble characterizations had not been developed.

The evening of May 18, 1964, was the moment of truth for the character of Gomer Pyle.  Gomer enters the sheriff’s office and does a choreographed version of The Marine’s Hymn.Jim Marine  Andy watches and says, “That’s real good, Gomer.”  Quickly, Gomer tells his friend, “Andy….I’m in.”  “In” was his enlistment papers in the United States Marine Corps.

In the following 27 minutes, we had a preview of what would take over sitcom television the following season.  Gomer as a bumbling Marine only embellished his personality as the bumbling mechanic from Mayberry.  We also saw how the chemistry would build between Nabors and one of the most underrated supporting actors in sitcom history, Frank Sutton.  Gomer Pyle, U.S.M.C. could not have been possible without Jim’s talent but the series would also not have worked without the counterpoint of Sutton as the beleaguered Sergeant Vince Carter.  When the two stood nose-to-nose after Gomer’s initial faux pas, you knew a winner was on the way.

Contrary to information in some of Nabors’ obituary tributes, CBS had already decided to pick up Gomer Pyle, U.S.M.C. as a series well before the pilot aired.  In those days, the network fall lineups were locked in as early as Washington’s birthday.  Network executives screened producer-writer Aaron Ruben’s pilot and immediately gave it the green light.  CBS intentionally saved its airing until the final Griffith episode of the 1963-64 season.

Ironically, TV Guide—in its fall forecasts—did not see great hope for Pyle.  The prediction was for a middle-of-the-pack rating.  Indeed, the time slot would be a challenge.  CBS had not experienced exceptional success with sitcoms on Friday nights through the years.  Gomer Pyle, U.S.M.C. would go in Fridays at 9:30.  The lead-in was a new but highly-touted ensemble variety hour The Entertainers starring Carol Burnett, Bob Newhart and a cast of up and coming singers and comics.  The lead-out, Slattery’s People, was a high-concept drama starring Richard Crenna in his first serious role as a state legislator.

The biggest battle for Gomer would be the series’ competition.  After CBS network president Jim Aubrey abruptly canceled The Jack Benny Program after 14 years (the book CBS:  Reflections in a Bloodshot Eye quotes sources as saying Aubrey cruelly told the legend, “You’re through.”), NBC picked up Benny for the Friday at 9:30 half-hour.  Benny promised to feature younger guests (The Smothers Brothers, The Lettermen, Peter, Paul and Mary, Jack Jones) as well as TV heavyweights Lucille Ball, Bob Hope and George Burns.  ABC countered with 12 O’Clock High, an hour-long war drama based on the movie of the same title.  The betting line was the Benny would be tough sledding for Gomer if his audience followed him to NBC.

Until the 1975-76 season, Nielsen ratings were based on two-week averages.  The first Gomer Pyle episode featured a solid premiere as Gomer was inept trying to navigate the obstacle course but worked extra time at night until he succeeded.  Week two fleshed out some of Gomer’s fellow recruits as a platoon member’s girlfriend managed to sneak into the barracks.  The verdict was a stunner for the handicappers.  Gomer Pyle, U.S.M.C. was immediately CBS’s number one show, finishing third for the two-week period behind NBC’s Bonanza and ABC’s Bewitched.  Twelve O’Clock High was 59th but the shocker was the result for The Jack Benny Program.  Out of 100 network series, the legend from Waukegan was in 97th place.  CBS indeed appeared to be right in canceling him.

Jim Nabors TTTTin case the early ratings were a fluke, CBS sent Nabors on a promotional swing as he appeared on Art Linkletter’s House Party and the prime time version of To Tell the Truth.  Regular panelist Orson Bean was given the week off from Truth in order to bring Nabors to the popular game show’s panel October 26, 1964.  For a week in a blitz of heavy daytime promos, voiceover announcers touted the star of Gomer Pyle, U.S.M.C. as joining the panel of stars (Tom Poston, Peggy Cass and Kitty Carlisle).  Jim was a bit nervous.  He never before had played on a game show.  Onstage with heavyweight veterans Poston, Cass and Carlisle, the Alabama native struggled to ask pertinent questions of the contestants.  Only two games were played rather than the usual three because the episode was cut to 25 minutes to accommodate a five-minute political talk for the upcoming Presidential election.

Jim Nabors TTTT3As a testament to CBS’ promotional machine and Nabors’ increasing popularity resulted in the highest rating of the 11 years of nighttime To Tell the Truth.  The episode scored a 26.4 rating and 42 percent share of audience, crushing the NBC and ABC competition.

The numbers for Gomer Pyle were no fluke.  They not only held up but increased week-to-week.  For the full 1964-65 campaign, Gomer Pyle, U.S.M.C. averaged a 30.7 rating, finishing in a virtual tie with Bewitched (at 31.0).  For the final 14 weeks of the season, Gomer overtook Bewitched  to become number two overall.

Jim Nabors was no longer a solid supporting actor.  He was morphing into a major network television star.  His musical talents were incorporated into two episodes of the first season.  He recorded his first album for Columbia Records, Shazam!, based on the Captain America yell he comedically incorporated in Mayberry and on the Marine base.  The first recording was in Gomer’s country voice.  That was followed up with By Request, which featured Nabors doing a number of Broadway and movie standards in his operatic style.  A third LP, Jim Nabors Sings:  Cuando Calienta el Sol, went gold.

During the five years of Gomer Pyle, U.S.M.C., more elements of Gomer’s family were expanded.  He frequently quoted from Grandma Pyle (“Sergeant Carter, Grandma Pyle says you should chew your food 12 times before you swaller it.”).  We met his cousin Bridey and his grandfather.  He dated a colonel’s daughter and two Hollywood stars (one of them Ruta Lee).  He gained a steady girlfriend in off key nightclub singer Lou Ann Poovie (played by the incomparable Elizabeth MacRae).  He gave Vince constant nightmares, including one literally in a hilarious episode during which a meal of Welsh rarebit made Gomer and Vince both dream they had switched personalities.

A favorite Gomer Pyle episode was one in which Gomer was entrusted with Vince’s car while the sergeant was dispatched to collect an AWOL Marine.  The vehicle was stolen.  Eventually, it lands on a construction site where the car is destroyed.  The outstanding character actor Ken Lynch, whose TV career went back to the days of DuMont as The Plainclothesman, played the police sergeant who felt a sense of empathy for Private Pyle.  My daughter, watching the episode in rerun as a small child, went around the house for days chanting Gomer’s lament, “Sergeant Carter’s goin’ to kill me.  He’s gonna kill me dead!”  The construction company owner agrees to replace Carter’s car.  A classic line toward the end comes when Gomer explains to Vince:  “This big ball fell on it and smashed your car to Smithereens!”  Every time I saw a similar device when my university’s library was built three years ago, I kept thinking, “This big ball’s going to fall down and smash somebody’s car to Smithereens!”

The writers looked for more openings to incorporate Jim’s vocal talents into the series.  The most memorable musical moment came in episode nine of the fourth season.  During the November rating sweeps, Gomer won a singing contest.  The prize:  a trip to sing before an elite audience at a Washington, D.C., concert.  Nabors had already sung “The Impossible Dream” from “Man of LaMancha” on The Danny Kaye Show and the premiere episode of The Smothers Brothers Comedy Hour in 1967.  The arrangement in which Jim was accompanied by the U.S. Marine Corps Band was unmatched.  People have been tweeting and spreading that version on Facebook in the hours after we learned of Nabors’ death.  I don’t care how many times I hear it, Jim’s powerful delivery still gives me chills.

During its five seasons, Gomer Pyle, U.S.M.C., never finished lower than tenth in the Nielsens (and that was in year three when CBS moved the show to Wednesday nights).  The series was invincible.  Back on Friday nights at 8:30, Gomer finished the first month of the 1968-69 season as the number two show in the Nielsens, runner-up only to NBC’s juggernaut Rowan and Martin’s Laugh-In.  At that point, TV Guide reported that Jim was thinking out loud about doing a weekly variety hour in 1969-70.  CBS was still non-committal.  With the numbers Gomer was still pulling, the network was willing to offer a Brinks truck for Nabors to do two more years of the sitcom.

Jim had other numbers on his side.  In November 1965, The Andy Griffith Don Knotts Jim Nabors Show, a variety special, went through the roof in the Nielsens.  In 1967, American Motors sponsored Friends and Nabors, Jim’s first solo special, with guests Griffith, Tennessee Ernie Ford, opera star Marilyn Horne and Shirley Jones.  The following year in what would be a fortuitous Thursday at 8 slot, Jim hosted Girl Friends and Nabors.  As a finale, Nabors sang an old Ernest Tubb song rearranged with a big band sound, “Tomorrow Never Comes,” which drew a huge audience reaction.

Gomer Pyle, USMC, had been a far bigger success than even the best of network prophets could have forecast.  Yet, Jim was tired.  Because of the interaction required, he was in virtually every scene.  Back home at night, he had to learn an additional 14 pages of dialogue.  Five years of the grind was taking a toll.

With his nightclub and recording career taking off, Nabors conferred with his manager Dick Linke.  As reported in TV Guide, Linke advised:  “Jim, with your talents, better to gamble now.”

Jim Nabors Hour 1When the fall 1969 CBS lineup was released in April, Gomer Pyle was not on the schedule.  The Jim Nabors Hour was.  The original plan was to go Fridays from 8 to 9 on the same night that Gomer had been such a huge success.  The popular Hogan’s Heroes would return for a fifth season by moving to 7:30.  However, CBS opted late in the scheduling game to go pick up the declining Get Smart from NBC for a sixth season and give a reluctant pickup to The Good Guys, a Bob Denver-Herb Edelman comedy that limped in the Nielsens in its first season.  Those comedies were penciled in at 7:30 and 8.  Hogan remained at 8:30.

CBS looked at the success of two Nabors specials on Thursdays at 8.  Further, after two CBS affiliates experienced success with Family Affair on a delayed broadcast Thursdays at 7:30 in 1968-69, the network opted to move the Brian Keith-Sebastian Cabot hit into that time slot as a lead-in for The Jim Nabors Hour.  The decision was inspired.

In a future blogpost, we will explore the detailed two-year history of Jim’s variety hour.  With a premiere episode that featured Andy Griffith and up-and-coming singer Julie Budd (along with a cameo by Don Knotts), the first week results were impressive.  The Sept. 25, 1969, debut scored a 26.0 rating and finished fourth for the week.  Family Affair drew higher ratings than its traditional Monday night slot.Jim Nabors 3

Some guests were better draws than others.  However, The Jim Nabors Hour finished 11th for the season in the 1969-70 Nielsens.  The following season, tougher competition from NBC’s new The Flip Wilson Show weakened the ratings.  Nonetheless, the Nabors show was still 28th in 1970-71 and was primed for a third season renewal.

What has unofficially been labeled The Great Rural Purge led to what many observers believed was a premature end for The Jim Nabors Hour.  Madison Avenue advertising agencies were pressuring the networks to end a decade of rural appeal shows launched by The Beverly Hillbillies in 1962.  Ad executives wanted more dramas, more shows with urban appeal in the large population centers and more programs appealing to the 18-49 age bracket that was viewing song-and-dance hours in fewer numbers.  The Nabors show was one of the final casualties on the CBS lineup for 1971-72.

Ironically, Jim was still in demand as a guest star on the remaining CBS variety shows during the seventies.  He continued his “good luck charm” appearances on every season premiere of The Carol Burnett Show until its end in 1977-78.  He showed up on Tony Orlando and Dawn, The Sonny and Cher Comedy Hour and the final season of The Glen Campbell Goodtime Hour.  A syndicated Nashville-based Music Hall America welcomed Jim as a host.

In 1977, Jim subbed for Dinah Shore on her daytime 90-minute talk/variety series.  So impressed were Dinah’s producers that they developed a similar one-hour format for Nabors.  In January 1978, The Jim Nabors Show premiered on 140 stations, including WCBS in New York.  Many of those stations slotted Nabors opposite the fast-rising Phil Donahue in an early morning time period.  After a strong first two weeks, Jim’s ratings began to sag.  By the end of the 14th week, his distributor announced The Jim Nabors Show would end after 26 weeks.

Jim never did another series.  In 1981, he frontlined a Christmas Jim Nabors 2special, Jim Nabors’ Christmas in Hawaii, which included him singing Silent Night at Pearl Harbor.  His most frequent annual appearances, which started in 1969, were at the Indianapolis 500 where he offered the emotional state song “Back Home in Indiana” for 36 years until a farewell in 2014.

The fact that a native of middle Alabama could be propelled into near-overnight success as a small town mechanic-turned-Marine private is one of the genuine folklore tales of television.  The day of his death, Jim Nabors’ version of “Impossible Dream” from Gomer Pyle, USMC, went viral online.  More than one person reacted in the sixties with the phrase, “That voice just doesn’t go with that face.”  Indeed, it did.

I enjoyed Gomer because I knew people like him in my hometown.  I was an unabashed fan of Jim’s music because our vocal range was similar and his versions of Broadway showstoppers and contemporary middle-of-the-road favorites of the era connected with me.  His variety hour was a weekly appointment for me because Jim was himself, not a craft of handlers or managers who wanted him to fit into a pattern.

Most of us never met him but never heard a cross word about him from those who did.  For most of the sixties when Jim Nabors appeared either in character of singing a powerful showcloser, we watched—and we wanted more.

 

 

 

 

 

Monty Hall: Indeed a Big Deal

stevemontyjacktom           Saturday afternoon, I was watching the 41-0 thrashing of Tennessee by Georgia on CBS and waiting for the barrage of callers to talk shows who want to fire the Vol coaches.

            Just before the game ended, I received a message that I knew would be coming at any time.  Monty Hall, the legendary co-creator and original host of Let’s Make a Deal, had died at 96.

            Eighteen months ago, Monty’s agent Fred Wostbrock told me the game show icon’s health was declining.  “He’s on dialysis three times a week and he’s lost about 60 pounds,” Fred said.  Little did we know that Monty would outlive his agent, who died late last year of cancer.

 Monty Village 1      Like many of you, I grew up watching Monty preside over the world’s biggest daily costume party on the show he co-created with his partner Steve Hatos, Let’s Make a Deal.  I went even further back with him to the living board game he hosted from 1960 to 1962, Video Village on CBS.  To this day, baby boomers my age remember fondly Village but can’t remember the show’s title.

            As a kid from South Georgia who looked on Monty and several of the other classic game show hosts as TV icons, I never dreamed I would meet the man, much less emcee a testimonial event at which he was honored.   More on that later.

            I was privileged to know the man for 17 years.  Another game show legend, Tom Kennedy, put me together with Monty in 2000 at the height of the Who Wants to Be a Millionaire craze.

            He was straightforward with me to every question about his career and the game show business.  He was totally candid about why he moved Let’s Make a Deal  from NBC to ABC after five successful years in 1968 (an NBC executive refused to give Deal a nighttime slot; ABC was glad to offer it).

            Before that interview ended, Monty said:  “I could talk to you for two hours.  You know a lot about our business.  This is one of the few interviews I’ve ever given where someone hasn’t used the word ‘mindless’ several times.”  I figured that would probably be my one-and-done session with TV’s Big Dealer.

 Monty Deal 63a           Over the next couple of years as game shows came and went in prime time in the wake of the huge success of Millionaire, I would periodically hear the voice of Carol Andrews, Monty’s administrative assistant, on the other end of my phone.  “Monty wants to talk to you about something,” she would say.

            Monty was a daily reader of my TVgameshows.net online page.  The something he would want to discuss was usually either a new game show or what I thought about a new emcee.

            “Other than having a personality that people like, what do you think is the most important characteristic of a game show host?” he asked me one day.  My response was:  “He needs to be a good listener.  If he doesn’t listen to what the contestant says, he’ll never be engaged with the contestant and miss some choice moments.”

  Monty Deal 63          Monty answered right back, “That is exactly right.”  The new emcee he was asking about was one he was considering for a revival of Let’s Make a Deal in 2005.  “I thought he had all the right tools we were looking for,” Monty said, “but I watched him three days in a row.  He doesn’t listen to a thing anybody says.”

            He and Hatos came up with Let’s Make a Deal in 1962 but the networks weren’t interested.  Monty took the concept to civic clubs.  Instead of boxes and doors to hide prizes which couldn’t be brought into a hotel ballroom, Monty used envelopes that either contained a card with a nice prize or a “zonk,” one of the gag prizes.        

“We knew we had the right concept because these businessmen were having a blast playing the game,” he told me.  “It was all based on gambling, taking a risk on a sure thing or going all or nothing.”

            The production partners finally convinced an NBC executive to go along to one of their Rotary extravaganzas.  That was enough to earn them development money to flesh out the concept in a large rehearsal hall.

            “The ratings weren’t terribly good in the first nine months,” Monty said.  “We were on opposite Password, which was the biggest hit game show on daytime TV at the time.  So, NBC moved us to 1:30.  We started gaining audience and eventually became the first show to pass As the World Turns in the ratings.”

Monty Audience             He had to cope with some unexpected occurrences during the first 18 months of the show.  Let’s Make a Deal was television’s first show in which winning female contestants grabbed the host for what, at times, were physically-threatening hugs.  One woman accidentally pushed Monty down the stairs of the NBC Burbank studio.  He suffered torn cartilage from the joy and merriment.

He missed three weeks of the show because of injuries suffered in an auto accident.  Bill Leyden, who hosted Hall’s Your First Impression, subbed.

Monty did not like one insertion NBC placed in the show near the end of the first 39 weeks.  With early ratings stagnant, the network opted to do a week of shows with celebrities playing for studio audience members and home viewers.  The segments fell flat.  “Let’s Make a Deal is not a show about celebrities.  It’s a show about average people from all over the country,” he said.

Until Let’s Make a Deal, NBC had not aired a 1:30 p.m. show since the Chicago-based Club 60 in the mid-1950s.  The ratings gradually climbed and Monty as America’s top trader presided over the linchpin show in the NBC daytime lineup.

 A nighttime version of Let’s Make a Deal in the spring and summer of 1967 rose to number four in the ratings, beating both The FBI and The Ed Sullivan Show on Sunday nights.  Monty thought it was a sure thing to return in January as a midseason replacement at night.

            “You know what I was told?  I was told by an NBC executive, ‘Oh, we don’t schedule a show like yours during the regular season.  You may have done well in the summer but we think a show like that is beneath us to put on in the fall and winter.’  That was the first shot that led to us going to ABC,” Monty said.

            In 1968, the show switched networks.  The time slot was the same.  One of the few changes was a reduction in the number of traders on the floor from 42 to 31.  Otherwise, everything stayed the same.  

NBC clearly miscalculated the power of Deal.  Within six months, the entire ABC daytime lineup—especially afternoons—enjoyed ratings increases while NBC’s schedule declined.  Opposite Deal on ABC, NBC tried everything from soap opera Hidden FacesWords and Music, Joe Garagiola’s Memory Game, Life with Linkletter, and Leyden’s final game show before his death, You’re Putting Me On.  Nothing worked.

Monty CBS         Let’s Make a Deal received the coveted nighttime slot, which continued for three years.  Its most successful slot was during two years on Saturdays at 7:30, where it formed a one-hour block with The Newlywed Game leading into The Lawrence Welk Show.  When ABC dropped the evening version in 1971, Monty went into nighttime syndication with a twice weekly Deal.

            After 14 years of big deals and boxes of Creamettes, the original Let’s Make a Deal finally came to an end.  The show returned in syndicated versions in 1980-81 and 1984-86.  Remakes in 1990 and 2002 on NBC failed in no small part because Monty felt he was too old to host the show.  Younger emcees bombed.

In the process, the Hatos-Hall company became a game show factory.   As packagers, their most successful entry was one of television’s fastest-moving quiz shows, Split Second, which ran from 1972 to 1975 on ABC and should have lasted much longer.  Cancellation was a huge disappointment for Monty.

“It broke my heart when ABC canceled that show,” Monty said.  “Our lead-in show had been doing poorly for more than a year.  We always picked up audience and stations wanted Split Second for a nighttime version.  ABC wouldn’t give us the right to do it and then they let us go.  I always felt like they threw the baby out with the bath water because they had a new executive who came in and wanted to remake daytime.”

Monty Wayne            Monty could erupt over what he felt was unfair reporting.  When Cleveland Amory reviewed the nighttime version of Let’s Make a Deal in TV Guide in 1970, Amory largely lampooned and trashed the show.  Monty saw Amory at a Los Angeles Kings hockey game and went through the review point by point.

The first time I interviewed Monty, he told me the story of his beef with the debut issue of People magazine.  A writer profiled him and the long success of Let’s Make a Deal.  Two words in the story ruined the piece for Monty.

“The writer was detailing how I was picked to substitute for Jack Barry on Twenty-One in 1958, just a few months before the quiz scandals broke,” Monty said.  “He wrote this:  ‘Hall had no knowledge of the rigging of the show, he claims.’  When I saw those words ‘he claims,’ I saw red.  I called my lawyer and I wanted to sue them.  He told me to forget it.  He said, ‘All of your fans know you didn’t have anything to do with it.  Besides, you’d spend more money taking them to court than you’d get out of them.’  So, I let it go….but it still irritated me for months.”

One subject he never wanted to revisit was the 2003 NBC revival of Let’s Make a Deal in prime time.   He licensed the format to the network on which the game originally aired.  A decision was made to periodically bring Monty back to do a classic deal with contestants from the ’60s and ’70s version of the show.  

The first 10 minutes of the show convinced Monty he had made a big mistake.  Billy Bush, who was an up and coming NBC personality, was given the keys to the car as host but appeared to be hopelessly miscast.  The producers from the syndicated show Blind Date were brought in to run the show.  Obviously, they had a mindset to turn Let’s Make a Deal into the same kind of vulgarity they dished out on late night syndication.  The opening deal—which was an outright copy of a segment from a cable game Don’t Forget Your Toothbrush—was as close to an X-rated segment as possible on network television.  People who gathered with their children to watch the show at 7:00 in the Central and Mountain time zones were horrified.  Nielsen bore out that reaction.  Between the first 15 minutes and the final quarter hour, the audience tuned out by more than half.  This was not the Let’s Make a Deal they were expecting, nor the one Monty thought he had licensed.  As one reviewer wrote, “You could hear the sounds all over the country of people saying, ‘There’s another one gone bad.'”

Monty Talk 2                I called Monty the day after the premiere.  He did not want to talk about it.  Finally, a couple of years later, he told me:  “I hope we can bring back Let’s Make a Deal eventually—-but I’m never going to let anyone else do to my baby what those guys did at NBC.”

After the original Deal ran its course, Monty emceed a few unsuccessful shows:  It’s Anybody’s Guess, The All-New Beat the Clock and a revival of one of the best quizzes ever, Split Second.  Yet, he was one of the best businessmen in television and he knew how to close a deal with a network, not to coin a pun.

One of Monty’s favorite stories came unexpectedly in 1972.  “I’m in the office and the phone rings.  The voice said, ‘Please hold the line for Jack Benny.'” Monty said.  “I nearly fell off my chair.  I’m thinking Jack Benny!  He was one of my idols.  Why would he be calling me?  I’d never met Jack Benny.”

Benny told Monty he was a regular watcher of Let’s Make a Deal and an admirer of the emcee’s work.  “Of course, that made me feel great,” he said.   Jack then told Monty of something he detected during Deal episodes. 

“Monty, I notice you never take a closeup, unless you’re pitching to a commercial,” Benny said.  “The closeups are always on the contestants.  If you’re on camera, it’s a two-shot.  That’s the same way we’ve always done my show.  Except during the monologue, we save the closeups for the guests or the other characters because they’re the ones who need to be spotlighted.”

Said Monty:  “I can’t believe Jack Benny was actually noticing something that technical about our show.  We always put the closeups on the contestants because they’re the stars of the show and it also milks the drama when they’re trying to decide whether to risk everything.”

Jack invited Monty to lunch the following week.  Monty said, as would be the case for any of us, the day was one he would never forget.

               In 2005, I had the joy of emceeing the Game Show Congress Legends Luncheon in Glendale, Cal., at which Monty, Jack Narz and Tom Kennedy were honored.  That remains one of the greatest thrills and most surreal experiences ever for a South Georgia boy.  You never see yourself standing alongside a TV hero.  

            When CBS called in 2009 to seek a replacement for the aging Guiding Light, Stefan Hatos had long since passed away.  Monty told the network the key was finding the right emcee who understood the contestants were the stars of the show.

            After several hopefuls were auditioned and ruled out, Wayne Brady came into the picture.  Monty had seen him on Whose Line Is It Anyway?  Before the debut, Monty called me in my Union University office.

            “I had Wayne come out to my house,” Monty said.  “I told him we have three important questions to answer.  First is:  do you want to do Let’s Make a Deal?  The second is:  do you think you can do Let’s Make a Deal?  The last question is:  do I think you can do Let’s Make a Deal?”

Monty CBS 2            Brady was hired.  Eight years later, the show is still having a healthy afternoon run.  Until her death, Monty split every royalty check from CBS right down the middle with Stefan Hatos’ widow.

            Monty lost his wife Marilyn in June.  Most people who knew him did not think he would last much longer.

            I talked to him a couple of years ago and he was a bit wistful.  “Steve, the bad thing about getting old is that all my friends are dying,” he said.  I had never pondered that until I began to lose some of my long-time friends.

            He was proud of the success of his children.  Daughter Joanna is a Tony-winner for the play Into the Woods.  His other daughter Sharon was executive producer of The Good Wife on CBS and now has her own production company.  Son Richard is a long-time co-producer of The Amazing Race.

            Monty did two hour-long telephone sessions with my media students at Union.  I will never forget his key words of wisdom to them:  “Whatever you do in television, radio, or any media, always give back to your community.  Whatever success you have will be partially from your talent but also because people watch you.  Always give back.”

            He told them why giving back was important. 

“I couldn’t afford to go to college,” he said.  “One day, one of my father’s customers came into his store.  He told me, ‘Young man, you need to go to college.  I’m going to pay for your education.  I just want you to do three things in return:  one, to pay me back when you can afford to; two, keep up your grades; three, whatever you do, always remember to give back to others in your community.’  I never forgot those words.”

Monty Obit            The son of a Canadian butcher gave back to us over and over again.  He left us with a television classic that has appeared in six consecutive decades.  He gave millions of dollars to charities and raised millions more for children’s hospitals across the world.

            I had a chance to know Monty Hall, the man, and not just the game show host.  He was one of the nicest people I ever met and you would have liked him.  That is the simplest and highest tribute I can pay.  I think I’ll go see what’s behind Door Number 3.