Only two weeks earlier on Tuesday, August 22, Dave’s boss suddenly died. She was not only his boss, she was his wife. Stephanie Shoop, at the tender age of 46, was news director of WITN where Dave Jordan is the prime time co-anchor. One day, she was wife, mother of two, and a respected leader of a television newsroom. The next day, with no warning, Stephanie slipped away.
Dave’s co-anchor Lynnette Taylor told viewers of the loss in an emotional moment at the end of the August 22 early evening newscast.
My father was a minister for 65 of his 87 years. Often, he told me that the most difficult times were when he had to reach out to a family who just experienced a sudden and unexpected loss.
Stephanie Ann Shoop was a native Pennsylvanian. In 1995, she married a man named David Giordano who grew up in the small Pennsylvania town of Sheffield. Dave made his way to Eastern North Carolina 20 years ago after a brief stop in a small West Virginia market. In 1998, Stephanie joined WITN as a newscast producer—a job that is frequently rewarding because the producer shapes a half-hour of news much as a sculptor does a bust. Three years later, she became news director; in reality, her promotion made Stephanie her husband’s professional superior.
Husband-wife pairs can be an emotional boon or a periodic headache for management. Some corporations have specific policies against spouses working for the same television station, or at least in the same department with the same boss.
In the mid-1980’s in Wilmington, N.C., I had two couples who worked for me at WWAY. They could not have been more pleasant or more professional. One husband was my chief photographer. His wife was in production. The other couple were my 11 o’clock anchors. Richard and Jill Rogers were an immediate hit when I hired them away from WSAV in Savannah, Ga. Richard also did the 6:00 news. They were equally gracious off the air. Jill did not stay in news over the long haul. Richard is still active as the lead anchor at WRDW in Augusta, Ga.
On the other hand, I had another spouse combo in another city which I will not name. They were not difficult people. Yet, I often came away with a stomach ache in dealing with them. They never grasped that their performance evaluations were as individuals, not as a couple. One of the twosome was a reasonably good journalist. The other spouse should have either been on PM Magazine or in an allied field. I will leave my comments at that. Regardless, had I cause to call the weaker performer of the two in for a conference, I knew the other would be appearing at my office door shortly after. At least a half-dozen times, I had to issue the reminder, “I can’t talk to you about this at all. You are two individuals on the corporate payroll. I like you both personally, but I cannot discuss anything about a conversation with an employee with another employee even if you are married.”
From all accounts, that was never a problem with the Jordans. In her obituary, this was one description of Stephanie: “She treated each and every employee and co-worker like her own and made them family.”
To stay in a city such as Washington, N.C., for nearly 20 years, one has to love it. Dave and Stephanie apparently made a real home there. Here’s what you may not realize: Washington is part of Greenville-Washington-New Bern, one of those challenging animals of television known as the hyphenated market. Each city’s viewers are typically jealous of their own local news and are not crazy about seeing many stories about the other two cities on their station’s newscast. Here is something else you may not know: the estimated population of Washington, N.C., as of 2016, was 9,801. That may be the smallest city in America to have its own television station.
What may not be an understatement is to say Washington may be the Mayberry of television cities. In a town of fewer than 10,000 people, everybody tends to know everybody—or at least that is the way it seems. If I lived there, I would probably see people who would light up if they saw their anchorman in a local restaurant. “There’s Dave,” I’m sure they would say. When you are in a viewer’s living room or den every night, you become a member of the family, especially in a small town.
Stephanie was not a household name in the community except to her close friends. News directors, unless you are like this old guy was when I held that job and did commentaries three nights a week, are typically unseen and unfamiliar to the general public. Yet, she found her fulfillment as the guiding hand of WITN News. Over the years, she no doubt saw dozens of young journalists come and go. At 46, her news staff was likely like an extension of her own two children. Sometimes, a news director has to make unpopular decisions. At times, you have to hand out discipline. On occasion, you have to let people go—-truly never a pleasant decision even if the person being axed was not one who would be missed. When you are in a leadership position for 16 years, you no doubt will have some people who decide they don’t like you. However, my perception is those were few and far between in Stephanie Shoop’s world.
Even if you have occasional dysfunction—and every newsroom does at some point—a TV news operation becomes a family. The morning of August 22, the head of the family at WITN News was snatched away in the twinkling of an eye.
I found a couple of tributes on Stephanie’s Facebook page that are worth sharing. Here is one from a retired colleague, Steve Crabtree:
Prayers from here that our Heavenly Father wraps family, friends, news staff and other co-workers in His warm embrace giving each His comfort, peace and understanding. Stephanie was the consummate news professional and a gracious, compassionate, passionate and empathetic human being. She was dedicated to excellence in all she did and loved her family as well as her TV family with all of her heart. I respected few news directors in the U.S. more than her and feel blessed God allowed our paths to cross. My heart goes out to each of you! With love, Steve Crabtree; WVLT-TV VP/News, Retired; Knoxville TN
This one from Bill DiNicola tugged at me because I had the same emotions about a couple of the people for whom I have worked over the years:
It’s really hard to find the words… and fight back the tears long enough to write this. She was an amazing news director — but an even better mom, we all knew her as both. I am where I am now and more importantly I am who I am because of Stephanie Shoop — She was my News Mom, she was our News mom – she raised us right, she took in kids often for their first job, and turned us into well-rounded compassionate hardworking journalists, and she did it with love. You were the best possible example of a leader I could have hoped for. You let me get on the anchor desk when I weighed 500 lbs — who does that!?!? Like everyone in the WITN family, we were not ready for this. But because you were in our lives we will find the strength together. Dave, David and Grace — we’re here for you.
I can think of no finer tribute than for Stephanie to be called one’s News Mom. That says to me—and should to many others—that she was much more than a news director. One is not handed a label as Bill presented to Stephanie without being one who truly cares about people.
Without question, I hope Bill’s words were among many to help sustain Dave and the Jordans’ two children David and Grace. A family, whether in television news or in any aspect of life, is a rallying center in times of sadness and deep tragedy.
Labor Day morning, I scanned TV Spy and saw that Dave Jordan—a man I have never met—was returning to work Tuesday. He told reporter Stephanie Siegel: “I’ve gone back to the station to visit as part of the healing process.”
In the same e-mail, here is how he reflected on his wife of 22 years:
“Stephanie was simply the most amazing person I have ever known and is deeply missed. Stephanie was also a very strong and determined person, and we are all drawing our strength from that. We all plan to do our best to pickup and carry on, as we know she would be telling us to do just that.”
Emotions are not one size fits all. A sudden loss can send some people into an extended tailspin that requires a longer period of adjustment and grief before returning into the workplace. Another family I knew lost their son on a Sunday afternoon in a skiing accident at a lake in South Georgia. The next Sunday, three days after the teen’s funeral, the family was back at the lake. “If we didn’t do this now, it would take us a lot longer to get on with life,” Bewick Murray, the father, said. Everyone is emotionally different.
When I read that Dave was returning to the air Tuesday night, I had to log on to WITN.com. I was not watching out of a viewer’s curiosity but as a member of the broadcast journalism fraternity. I have not experienced the specific type of loss as has Dave Jordan, his children and the WITN family; yet, on the same day as Stephanie’s death, I received a call informing me of the death of my last living uncle, only six days after the passing of my oldest uncle.
Dave did his job with the same professionalism as he has for more than two decades in Eastern North Carolina. At a designated moment in the six o’clock newscast, co-anchor Lynnette Taylor turned to Dave to share what was on his heart. Here is an excerpt:
Family, friends, all of the viewers that have reached out with comments and cards….it’s amazing at a time like this how comments can lift you up. I am grateful to all of you who have reached out to us. I want you to know that I’ll continue to need those because it’s going to be a journey.”