Should Pounds Matter When Hiring Broadcast Journalists?

Tell the truth:  if you are a member of LinkedIn, why are you there?  Do you participate just so people can say you have more than 1,000 connections?  

I actually read intelligent LinkedIn posts from quality professionals who help me learn something in a given day.  Holly MacTaggart is a human resources executive. I was glued to one of her recent offerings because she made me introspective about the hiring process in broadcast journalism.20160730_205819-1

Here is an excerpt from Holly’s post:

Today, I was disappointed in my profession. I received a call from an HR professional whom I mentor….She told me that she had been pursued for a new role. She had several phone interviews and was asked if she could set up a very short Skype for a few “tactical” questions before going in for onsite interviews with the client. She rearranged her schedule, took the call from her home office and when the screen went live she saw the two recruiters look at each other, and slightly shake their head. Within 10 minutes, they said they had enough information. A few days later, they wrote and told her the position was on hold and thanked her. She said, “I think they didn’t like how I looked.”  Now, I don’t know what happened. I do know, she isn’t model thin … but what is in this woman’s head is amazing and she would be a tremendous benefit to any company. I explained that she needed to focus on the role she had, realize she “got off lucky” and continue to work her craft. Then I wondered … did the company even know what happened? Are we a culture of “how good you look” vs what knowledge and skills you bring to the table?

Holly’s last rhetorical question made me pause to think:  if we are truly honest, how would the television news industry as a whole answer?  

Before you start throwing brickbats and saying, “You, of all people, who used to supervise newsrooms should know appearance is one of the necessities of our business,” I simply want you to think.  How many people have news directors turned away over the years because they were overweight?  I will strike a little more terror into your hearts:  are most of those who were eliminated because of their weight female?

Let’s consider several givens:  I recognize viewers can be more incisive about the appearance of on-air journalists than a surgeon’s knife.  Without the benefit of empirical research, my experience during my news director years was that women viewers are far more critical of the look of women anchors and reporters than are men on men.  My first day in the news director’s chair in 1983 brought me this call from a woman who had no idea who I was:  “When are y’all gonna do somethin’ about them big swingin’ earrings that Catherine _________ wears?  I get dizzy just watchin’ them things swing.”  That’s no joke.  I suppose I could have told her, “If her earrings bother you that much, you can always change the channel,” but as a newcomer to town who wanted to encourage viewers to turn to us, I eschewed my initial inclination to respond with a smart aleck answer.

I am acutely aware that weight clauses exist in some anchor and reporter contracts, particularly in larger markets.  That is no different from the entertainment industry.  However, I ponder whether those continue because of the tradition of television news or because of the perceived expectation of viewers.

Further, news executives find no joy in their days having to field a call such as I did on my initial day on the job.  Add to that, they find even less joy taking a call from the general manager who says, “I’m getting more and more calls about ______________’s weight.”  Unspoken (or sometimes spoken) is the question:  “What are you going to do about it?”

An additional given is what should be a primary concern for anyone, regardless of their profession.  Excessive weight makes one vulnerable to health issues.  

Let me give you an example from my quarter century as a broadcast media professor.  For our purposes, I will refer to the young woman in question as “Janet.”  She entered our university as an enthusiastic, energetic 18-year-old with a goal.  Her heart and soul were focused on a career in TV news.  

When she arrived, she was—by society’s and the culture’s conventional standards—the picture of a future on-air personality in appearance.  She demonstrated maturity well beyond her years in her curiosity and performance.  However, in her first year, she tacked on the stereotypical “freshman 15” pounds.  By the end of the following year, that had become the “sophomore 60.”  One day, when I happened by the cafeteria, I passed by Janet and some of her friends.  I stopped to speak but privately was stunned.  Janet’s plate resembled the size of “The $100,000 Pyramid.”  A second casual visit revealed the same result.

Toward the end of Janet’s sophomore year, her mother called me.  Unlike typical helicopter parents of today, this was a very nice, concerned woman with a serious concern about her daughter.  “She has never been like this before in her life.  We are concerned, because she can’t push away from the table,” her mother said.  “What I want to know is this:  is she eating her way out of a chance to work in television?”

My first thought was:  how do I sensitively handle this with Janet’s mother and yet be honest.  In the next few minutes, I confided that Janet is still every bit the excellent potential journalist she was when she first entered college.  I explained to her mother that while as a college professor I can counsel with her and straightforwardly give Janet the facts of life about the profession, the industry is going to look the other way if she doesn’t begin to melt down some pounds.

Janet’s family and I both had sensitively-handled but direct conversations with her about the expectations of appearance in television news.  She received our advice affirmatively and constructively.  Sadly, she could not manage a way to drop even half of those extra 60 pounds.  Ultimately, she opted to switch her major to social work and has enjoyed a successful career in reaching out to people who are sometimes in difficult situations.

In the months after Janet graduated, I had one of those paradoxical moments of reflection.  Janet’s abilities and potential as a journalist did not deteriorate because of her weight.  I remember saying to a colleague, “I wonder what a TV news department is missing by not having her on staff, because she definitely had the tools.”  At the same time, I am confident Janet would have experienced the same as the woman in Holly MacTaggart’s example once a news director or station management would have seen that she was not model-thin.  I also asked rhetorically, “Is this really right?  What does it say about our industry?”

In the last year, I have become a huge fan of NewsON and frequently sample newscasts from around the country.  I have begun to see a miniscule increase in on-air anchors or reporters who, by the culture’s standards, would be considered overweight.  Each one of them had a pristine delivery and I could tell no difference in their communication skills than those who weighed 20 to 50 pounds less.  Likewise, each one was well-dressed and neatly groomed.  The only contrast to others on their staffs was the sizes of their clothes were larger.  In no way was I compelled to turn to another city’s newscast because of the sizes of these young men and women.

This is one of these “just asking” propositions:  does the local television news industry maintain a double standard when it comes to size?  In the last four years, we have seen lemon juice-vaccinated gripeboxes on Facebook and Twitter throwing cruel darts at pregnant women meteorologists who continue to work after their soon-to-become loved ones become significantly evident onscreen.  Some of these women have had the guts to strike back online.  In at least three instances in the last year, news directors have been quick to come to their defense and rightfully so.  I have personally emailed those three and, in so many words, let them know, “We’ve got your back.”

So here’s the opposite side of that question:  if we justifiably stand up for an expectant on-air employee who is increasing in size because she is about to experience one of the happy additions of life, are we being ambiguous if we close the door to a well-dressed, well-groomed, well-spoken reporter applicant because he or she happens to be overweight?  I imagine a number of people in hiring or decision-making capacities either don’t want to face the answer to that question or will dismiss it altogether with “TVnewsexecspeak.”

Holly MacTaggart’s true scenario that rekindled my thinking on this subject was of a woman who sensed immediately that she was being rejected for a job because of her weight.  No matter her ability or talents, which Holly could verify, those executives on Skype just shook their heads.

If lawsuits or job discrimination assertions are filed by people in taxpayer-paid, public positions because of weight issues, local TV news departments would be likely to pounce on that as a story.  Proving that someone is rejected for on-air employment because of weight is relative and on the burden of the prospect.  Yet, people who make such a decision know exactly if they are making that call because of pounds.  They really do.

I am convinced that “Janet” could have worked with competence and creativity as a journalist in any television news department.  She just happened to be 50 to 60 pounds over society’s (and television’s) expectation of appropriate weight.  

Given that she had talent, ability and may have broken stories that would have gained attention for your news team, just consider one question.  Would you have hired Janet?  Just asking.

 

 

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It’s National Hug a News Person Day….So Why Not Do It?

The catchy trend on Twitter is to declare national days in honor of a favorite event, person, fictional character, or food.  Some of them click.  Some of them roll over like a dog who just wants to go to sleep.

I know from experience.  I have declared the last two October 4ths as #NationalWardCleaverDay after my favorite TV dad of all time.  I think that one received six likes and two retweets.  I don’t care if it’s none and none.  I will observe #NationalWardCleaverDay this coming October 4th on the 60th anniversary of Leave It to Beaver.

A small group online have suggested we take the premiere date of Captain Kangaroo and declare the first #NationalMrGreenJeansDay this fall.  If you grew up with The Captain, how could you not love Mr. Green Jeans, who was a master of all farm animals and inventions?

That brings me to a slowly expanding online phenomenon of April 4.  I wish #Nationalhuganewspersonday had been around in the mid-1970s when I started in TV news.  Some days, a kind word was so elusive that I thought the Chicago Cubs would win the World Series before I heard encouragement in my newsroom.  That was in the place where the news director/anchor once said in a staff meeting:  “You people are an extension of my arms to get to the places I can’t.  I would do it myself if I could but you’re here to carry out my mission.”  That was surely motivational.

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In the location above, didn’t we all look young, vibrant, energetic, alive, and full of TV hair?  I almost cried when I uncovered this TV Guide ad last weekend for the first time in years.  I wondered, “Where did all my hair go?”  Then, I remembered I now have 15 fewer minutes needed to make those locks lay down.  

WTVM was actually a fun newsroom in which to work.  While we didn’t hug each other every day, we had far more virtual hugs and verbal cheers for each other.  We even laughed on a frequent basis, unlike some newsrooms where the temperature is often at the level of an Amana side-by-side.

Here’s the scoop:  especially in the smaller 125 markets, young people work hard every day to inform you and make the kinds of salaries that often cause them to struggle to make ends meet.  They are on call 24/7 for breaking stories, such as the one this morning in Orlando (and a few other cities) when tornado warnings were issued.  They work in a field which can strain relationships or social lives because of unorthodox schedules in which they work.  Try going in at 11:30 p.m. or 12 midnight to produce a morning show that can last as long as six hours in some cities.  When you accept a job in any television newsroom, you are rolling the dice.  You may be working for an encourager who truly cares about people as people, or you may be under the domain of a total autocrat who gives the impression of caring about nothing in life but what goes on the early evening news.

Here’s another scoop:  a significant number of people who contribute to your favorite local newscast every night are ones you never see.  When I tweeted today about #Nationalhuganewspersonday, I reminded people of the many producers, assignment editors, videographers, editors, directors, audio engineers and studio camera operators whose job it is to make a newscast and the people who deliver the information look good every night.  All too often, the news to viewers is only the people they see on camera.  When Lou Grant, Mary Richards and every one of the regular members of the WJM News staff were fired on the final episode of The Mary Tyler Moore Show, that group hug in which the gang all trotted together to grab tissues was one of the most hilarious physical comedy scenes ever.  Yet, where were the support personnel who made possible for them to do their jobs.

They deal some days with folks who are not very nice people.  Whoa be it answering a phone when a viewer calls enraged about a story which aired, even though that news watcher did not listen carefully and may have the facts out of context.  The news person’s skin has to be tougher than an overtanned sun worshiper’s face.

I hear some of you, including some veteran executives in the news business.  Some of you are saying, “What a silly thing to observe a day to hug a news person.”  Is it?

I read the accounts of former WDBJ (Roanoke, Va.) general manager Jeffrey Marks in the hours after reporter Alison Parker and videographer Adam Ward were shot to death during a live segment.  Marks gathered his staff together.  Spontaneously they sang “Amazing Grace” together and prayed the Lord’s Prayer.

Marks told reporters:  “I thought it was important that all of us get together and be a family.  What can you do except bring people together?”

His news director said she began doing something she had never done before.  She began telling members of her staff she loved them.  Granted, if your staff has not experienced a cruel and inhumane loss of co-workers, you are not likely to tell your people you love them.  However, the sentiment, caring and sincerity are what count.

I recall 15 years ago when I was an RTNDA (before the acronym changed) Fellow.  One of my colleagues was assigned to serve his fellowship in a New England station.  He was told early on by the news director, “If I haven’t made a female cry at least once a week, I don’t feel like I’ve done my job.”  Yes, that was the culture in that newsroom.  I hope that management philosophy has changed, but I suspect we have a few news operations where that culture, or a reasonable facsimile thereof, prevails.

Sure, #Nationalhuganewspersonday is a fun creation of social media.  Yet, I find that unofficial observation playing into an important need in a highly stressful profession.  People in any line of work need reinforcement, encouragement and yes, at times, a small bit of love.  As deadline-driven and demanding as broadcast journalism is, if its practitioners are constantly in a den of negativity, that will create negative reinforcement, self-doubt and a reluctance to expand creative skills for fear of creating an eruption from temperamental bosses.

Dr. Brhett McCabe, a sports psychologist, recently said on The Paul Finebaum Show:   “Everything we experience is a big deal to us.  Performance anxiety is normal.  There’s a little voice inside that makes us worry about outcomes, rather than deliver outcomes.  That’s a little bit of a trap that keeps saying I have got to prevent mistakes from happening.”

 

So, if you work in a TV newsroom, put #Nationalhuganewspersonday into practice, at least for today.  Even if you’re not a hugger, at least offer a kind word or an ounce of encouragement to a co-worker—even if it’s one with whom you don’t particularly get along.  If you are married to a news person or are in a personal relationship with a journalist, make sure you give them a solid hug today as a reminder that what he or she does matters.  If you are a viewer, drop a positive email or a tweet to a favorite newscaster before midnight.  You may not see the smile on that journalist’s face, but—believe me—that will happen.

To all of you who toil on deadline every day to bring us information that is live….local….late-breaking, here is a virtual hug from The Old TV News Coach.  The same goes to all of you who once gave of yourselves in the industry and are now classified as retired.  I may not know many of you, but I definitely appreciate you.