Douglas Edwards: The First and Forgotten Anchor

            I was a shade more than three years old when I first heard the words that gripped the nation every night:  “Good evening everyone from coast to coast……this is Douglas Edwards with the news.”

            Often, I am critical of network television for being too callous about its history.  Much of that comes from focus group research that tells network executives younger audiences don’t know much about broadcast history and—-worse—doesn’t care.

            Last week, CBS News—in the midst of arguably the biggest firestorm over journalism in history—remembered a forgotten legend.  The tribute was way, way overdue.

            Friday, July 14, CBS observed Douglas Edwards Day.  Thursday night at the end of the CBS Evening News, a 90-second montage of Edwards’ historic pioneering work was shown.  No doubt, a significant number of viewers had no idea who he was or what his role was in network television news.  I did.

            Edwards was called “the inventor of television news anchoring” by no less than one of his successors, Dan Rather.  In 1948, with a limited number of television sets in homes, the network launched CBS TV News with Douglas Edwards at 7:45 p.m. in six Eastern cities.  Edwards had 15 minutes to tell the fledgling video audience what happened in America and the world.

 For the next 14 years, his was the familiar face that informed us of Presidential inaugurations, the Korean War, the development of the Salk polio vaccine, the arrest of Rosa Parks in Montgomery, Ala., and our first suborbital manned space flights.

            His trademark opening “good evening everyone from coast to coast” started in 1951 when the coaxial cable linked the entire country.  The line stuck until his final evening news broadcast in 1962.

           Because of the limited technical resources of the era and the restriction of a 15-minute format (network news did not expand to a half-hour until September 1963), Edwards did not frequently go out on stories himself.  However, he was first to the scene in a helicopter as the SS Andrea Doria sank off the coast of Nantucket in July 1956.  In its day, the coverage was both innovative and dramatic.

            For the first 10 years, Edwards was the definitive face of network news.  He constantly outdrew the foppish John Cameron Swayze and his Camel News Caravan on NBC.

           Particularly in the flyover states, Edwards was unbeatable.  A glance back at the local ratings for Douglas Edwards with the News on WRBL in Columbus, Ga., in 1958 showed the CBS quarter-hour in the top ten in the Chattahoochee Valley.

            I saw Edwards and briefly met him 33 years ago when he gave the keynote address at the Radio-Television News Directors Association convention in San Antonio.  A portion of his speech was a foreshadowing.

            “With the advent of Cable News Network, CBS and the other broadcast networks are no longer alone as voices in broadcast journalism,” he said.  “As technology advances and the capability of live coverage expands, the field is open for other voices to enter the field.” 

            At the time, we had no idea what online technology would mean but Edwards’ words had a touch of a crystal ball ring.

            Broadcast news historians, such as I am, were shocked when the announcement was made in the spring of 1962 that Edwards would be replaced on the CBS Evening News by Walter Cronkite.

            Many books on CBS News have suggested that Edwards lost the anchor slot because he failed to aggressively become as much of a journalist as he was a news reader.  That is as much baloney as what’s in the packaged meat counter at Publix.

Still other accounts knocked him because of his moonlighting into entertainment formats.  In the summer of 1952, Edwards presided over the panel game show Masquerade Party.  For five years, he was the host and narrator of CBS’ Armstrong Circle Theater, an alternate week series of live and taped dramas.

He was not alone in reaching across the aisle from the newsroom.  The erudite commentator Eric Sevareid served as a substitute host on a panel game.  Cronkite, unbeknownst to many viewers, was host of the Mark Goodson-Bill Todman game show It’s News to Me in the summer of 1955.  Before he became the central figure of 60 Minutes, Mike Wallace had a career as the host of three game shows—including the big-money $100,000 Big Surprise.  Wallace also did the pilot for To Tell the Truth under a different title.  The father of broadcast news Edward R. Murrow spent six years as host of a popular Friday night CBS celebrity interview show, Person to Person.  In an era where network news salaries were suppressed, news personalities took crossover roles because the pay was better.  The public perception that news and entertainment were rigid, uncrossable tentpoles did not solidify until the decade when Cronkite assumed the reins of the Evening News.

As for Armstrong Circle Theater, which aired every other Wednesday at 10 on CBS, I submit the series did not compromise Edwards’ credibility.  Every play on Circle Theater was a docudrama based on current issues in the news, such as corruption in the coin-operated jukebox industry, emotional difficulties created by a divided Germany, the effects of compulsive gambling and the influx of heroin into large American cities.  At the end of many of the dramas, Edwards conducted a news-themed interview with an expert analyst on the subject matter.  Though scripted drama, one can argue that Edwards gave Circle Theater added credibility and delved into serious issues in a perspective that a 15-minute news format of the era could not.

              As for pure journalism, Edwards had plenty of experience.  Exhibit A:  from 1942 to 1948, he was a correspondent for CBS Radio.  He reported on a number of fronts during World War II.

             Exhibit B:  in 1948, Edwards anchored the first television coverage of all three conventions.  He was there with the Democrats (who re-nominated Harry Truman), GOP (which went with Tom Dewey) and the Progressives (who chose Henry Wallace).

             Edwards, for reasons only CBS News executives of the era knew, was not included in the network’s convention coverage in future quadrenniums.  Cronkite was always at the helm for the Presidential selection weeks from 1952 to 1980.  At the 1956 conventions, Cronkite was anointed as “anchorman” for the first time.  We needed another decade before the term “anchor” became a verb in the industry.

              The truth is:  in 1960, a turn occurred in something that drives all of television—-ratings.  The climb for Edwards’ evening opponents was a gradual one.

              In 1956, NBC chose to pair two correspondents who had never previously worked together—-Chet Huntley and David Brinkley.  Huntley’s looser style and Brinkley’s dry wit struck a chord with viewers.  Anxious to move on from Swayze, The Huntley-Brinkley Report was born in late 1956.

 The NBC pair were not an immediate hit.  Gradually, their conversational style and tag line of “Goodnight, Chet.  Goodnight, David” began to attach to viewers.  They began to inch up on Edwards’ ratings.  By the end of 1959, Huntley-Brinkley slid ahead of Douglas Edwards with the News.

            In Gary Paul Gates’ 1982 book “Air Time:  The Inside Story of CBS News,” the author suggested Edwards began to feel the strain as Huntley-Brinkley week by week took an even larger lead that culminated in his departure in 1962.  Gates outlined that instead of working harder professionally to improve his broadcast, Edwards succumbed to drinking more.  Most of the sources for the that assertion were unnamed.

            Gates wrote that on the day the switch to Cronkite was announced, Edwards came out of his office and extended his hand to Cronkite and offered him congratulations.  “That was the classiest move I’ve ever seen from anyone,” Cronkite said.

             Douglas Edwards did not suddenly deteriorate into a poor news commentator because he began losing the Nielsens to Huntley and Brinkley.   If anything, viewer tastes began to change from the straightforward style and presentation of Edwards and CBS News to the looser, faster-moving performance of NBC’s dual anchor format.  Further, NBC gave both Huntley and Brinkley separate prime time, though low-rated, half-hours that expanded their reach with news viewers.

Arguably, Edwards may have suffered from CBS News’ decision to make Cronkite the face and voice of big news events:  election night, conventions, and manned space shots.  I used that example when ABC News made the decision to anoint David Muir as the anchor for World News but declared George Stephanopoulos would be the lead for all major breaking coverage.  We can only guess whether Edwards would have developed the same reputation as the most trusted man in America had he been assigned the major coverage Cronkite assumed.

Edwards may have been professionally humiliated by his demotion but he did not take his toys or his talents to another network.  He never complained in the media.  Not once did he express any bitterness toward CBS or Cronkite.  He displayed some of the finest character ever shown by a television journalist who had been demoted from one of the most influential assignments in television news.

“I have no recriminations,” Edwards told The Christian Science Monitor. “I leave with no pique, no sadness.”

            Only 45, Edwards was relegated to a five-minute newsbreak, The CBS Afternoon News with Douglas Edwards, immediately after daytime To Tell the Truth.  He held that spot he held onto until his retirement in 1988, though the interstitial eventually retracted to two minutes and then one and moved to late mornings after Love of Life.  At the outset of his Evening News exit, he anchored local early and late evening news on New York’s WCBS.  Eventually, he took over The World Tonight, the CBS Radio flagship evening newscast.

            Cronkite did not forget his predecessor on the day he passed the baton to Dan Rather in 1981.  “For 14 years before I was in this chair, it was manned by Doug Edwards—-a great broadcaster,” Cronkite told his audience.  

            During his 1984 speech in San Antonio, Edwards displayed a sense of humor rarely shown on the air.  He told a story of a week in 1960 when Harry Reasoner substituted for Edwards on the evening news.

            “Harry was getting close to the end of the first segment when the floor director started giving him a signal that meant stretch (extend) because of a problem that had developed,” Edwards said.

            Reasoner kept reading.  “Harry didn’t know but the problem was in the control room,” Edwards said.  “The producer was told the commercials had to be switched for the first break.  That’s because the first scheduled commercial opened with two women.  One of them said to the other:  ‘Harry needs a laxative.’”  The usually staid, starched-collar group of news directors roared.

            CNN made a big pitch to steal away Edwards as the lead anchor when the network launched in 1980.  Broadcasting reported he seriously considered it until then-CBS News president Bill Leonard said, “Doug, I can’t let you go,”  His pay was significantly increased to remain for the duration of his career at CBS.

I often wondered what CNN’s image would have been at the outset if the man who invented television news anchoring was the central face of cable’s first 24-hour news network.  I submit he would have been brilliant and re-energized his career.

             For my money, one of Edwards’ finest assignments was toward the end of his career on a broadcast few people saw.  For more than 20 years, Sunday morning television on CBS was headlined by Lamp Unto My Feet and Look Up and Live, both of which viewed religion—-television news’ worst-covered and most misunderstood element of American life—-through drama, music and discussions from elitist theologians and college professors.

In the ’80s, Edwards assumed the helm of For Our Times, a contemporary look at religion in America.  The format took on a newsmagazine style and explored serious issues affecting Protestant, Catholic and Jewish congregations.  The broadcast was well-produced.  Edwards did a solid job of weaving together the threads and interviewing key analysts with expertise on the stories.  The entire package was remarkably similar to public television’s Religion and Ethics Newsweekly.

Unfortunately, the audience was miniscule watching For Our Times.  Offered largely as a public service filler to stations, the Edwards half-hour aired all over the local Sunday schedules across the country.  The CBS affiliate at which I worked in 1982-83, WSPA in Spartanburg, S.C., scheduled For Our Times at 12:45 a.m. Monday mornings.  Some CBS affiliates chose not to carry the broadcast at all.

            July 14, Douglas Edwards would have been 100 years old.  He died in 1990 at the age of 73.  He did not live to see the impact of the internet and social media on television news.  He never saw cable news turn into prime time verbal versions of pro wrestling.  He missed the screaming charges of “fake news.”

             What he did was leave a legacy by writing the rules for television news broadcasting at a time when no rules existed.  For the entire 1950s, a domestically calmer but internationally turbulent era, he told us what happened in the world and who was affected in that slither of 15 minutes. 

             Sadly, he is somewhat the forgotten anchor of television news.  Yet, for those of us who were viewers when he was in that chair surrounded by that primitive set, we remember.  

            When Douglas Edwards was there just after sunset, we all felt a little better about the world.  When he said, “Good evening everyone from coast to coast,” we had the idea that he was talking just to us.  He was.

             Someone had to be first in that chair so others could be next.  I hope another 100 years don’t elapse before CBS News offers him another tip of the cap. 

Edwards’ last broadcast for CBS can be viewed at https://youtu.be/LZWVUXA1qbg.

            The CBS News tribute to Edwards is online at https://youtu.be/XC38imRgo_k

Yes, Depression Happens in the TV Newsroom, Too (Part 3: My Own Story)

Ten years ago, sharing this story would have been difficult.  Today, opening up about my personal bouts with depression over the past 26 years is essential. We don’t have a data base of exact…

Source: Yes, Depression Happens in the TV Newsroom, Too (Part 3: My Own Story)

Yes, Depression Happens in the TV Newsroom, Too (Part 2 of 4)

Depression is often referred to as “the silent illness.”  The symptoms are often more difficult to spot than a change in a wart or mole.  One does not usually have a noticeable cough or respiratory ailment.  A torn heart or emotion is not as easy to diagnose as a torn ligament.

Depression is also a silent illness because of the reluctance for victims to admit they have it, or to risk the stigma—though significantly less traumatic and inconsiderate than 40 years ago—of telling friends or family members they need help.

When one’s profession is television news, image is at least occasionally deceiving.  The demand is to be thorough, authoritative and convincing to an often incisively-critical audience.  The image with viewers is cultivated over months and years of familiarity, often no more than 90 seconds per night for reporters.

Viewers often have inflated views of the salaries of local television anchors and reporters (and let us not eschew those producers, videographers, assignment editors and production assistants who keep the daily machine going).  The on-air faces and voices are not supposed to have down days, sadness, or the blues.  After all—they’re all on TV!

Yet, depression strikes often as the Biblical reference 0f “a thief in the night.” Not until late in his life did we learn of how depression affected a journalistic icon, Mike Wallace.

After a career largely in entertainment until “The Mike Wallace Interview” on ABC and “Nightbeat” on local New York television in the late 1950s transformed him into a relentless, grilling interviewer, Wallace became the signature image of “60 Minutes” from its launch in 1968 on CBS.

Corporate executives and politicians enjoyed seeing Wallace headed their way as much as coastal vacationers and residents thrill to see Jim Cantore of The Weather Channel walking down a beach before an approaching hurricane.

The image of Mike Wallace was one of the ruggedly handsome, mentally-tough, unflappable journalist who never had a softball question in his preparatory notes.

In January 2002, Wallace publicly detailed his own personal struggle with depression in a story for Guideposts.  Eighteen years earlier, Wallace became the lead correspondent for a CBS News documentary, “The Uncounted Enemy:  A Vietnam Deception.”  The controversial report explored long-suspicioned details of commanders during the Vietnam conflict underestimating the size and strength of the Viet Cong.  

Many of the pointed allegations in the documentary were targeted at General William Westmoreland, who commanded U.S. forces in Southeast Asia from 1964 to 1968.

Westmoreland, at first, was highly critical of the broadcast.  Pressure after a TV Guide review of “The Uncounted Enemy” led to an internal ombudsman investigation that suggested CBS News producers did not follow prescribed network journalism procedures in all instances during the documentary.  

Wallace, himself, was not personally infected by the internal review.  However, he was well aware that as the face and voice of “The Uncounted Enemy,” his reputation could be potentially tarnished.

Gen. Westmoreland filed a $120 million libel suit against CBS and Wallace that went to trial.

“I felt I was on trial for my life,” Wallace told Dr. Jeffrey Borenstein in a 2009 interview.  The veteran correspondent listened to people he had never met and did not know attacking his integrity.  He confessed to being publicly humiliated.

The legal experience, Wallace said, led to his first major bout with depression.  

He detailed the progression in the Guideposts story:

Day after day, I sat trapped in room 318 at the courthouse, hearing people I didn’t even know attack the work I’d done…The truth, I was to learn from Dr. Marvin Kaplan, the psychiatrist I started seeing, was something I’d never imagined. My defenses were pretty much broken down by then. I told him about the trial; about the doubts that plagued me; about not being able to eat, sleep or enjoy the things I used to. “You feel as you do, Mr. Wallace, because you are experiencing clinical depression,” Dr. Kaplan explained.

Eventually, the depression sank to a depth that Wallace took sleeping pills in a suicide attempt.  Taken to a hospital, doctors pumped his stomach and revived him.

Immediately, he was sent for psychiatric treatment, though the official line from CBS News was that Wallace was “hospitalized for exhaustion.”

Extensive talk therapy and carefully-regulated antidepressants restored his emotional health, though he still experienced less severe bouts with depression in his later years.

Westmoreland dropped his lawsuit in 1985 after gaining negotiated admissions from CBS News about the lack of attention to network news guidelines.

Still, the entire experience had taken its toll on Wallace, who eventually returned to his 60 Minutes assignments.

That is but one experience of the pressures and risks of journalism that can lead to depression.  

The daily grind and constant exposure to death, critical injuries and the destructive side of life create a vulnerability to emotional illnesses and disorders for reporters as well as videographers.

Dr. Rony Berger, who directs the Israel Trauma Center for Victims of Terror and War has written extensively about the emotional challenges for journalists.

“They are at risk for developing symptoms of Post-Traumatic Stress Disorder (PTSD), which include flashbacks, nightmares, avoidance behaviors, anxiety and stagnation responses, nervousness, sleep disturbances and excessive physical tension,” Berger writes.

Berger also suggests that depression and exhaustion are potential long-term effects for repeated exposure to traumatic journalism experiences.  “Continuous work in pressured situations can lead to burnout, which is expressed by emotional and physical fatigue, a feeling of being overburdened and helpless, cynical behavior and callousness towards others and the self, outbursts of anger and a general lack of satisfaction,” Berger writes.

In a research project for the Dart Center for Journalism and Trauma at Columbia Journalism School, Dr. River Smith, Dr. Elena Newman and Dr. Susan Drevo collaborated on an examination of the effects of trauma and stress on journalists.

“Journalists frequently bear witness to human suffering whether covering mass disasters or individual atrocities; however, little is known regarding the impact of such exposure on the well-being of journalists,” they wrote.  “Researchers in the field of traumatic stress are only beginning to examine the toll this line of work may have on the health of journalists.”  (See details of report)

The Smith-Newman-Drevo project strongly recommends news organizations to do more to provide emotional and psychological support for their staffs.

“This may include educating journalists about the psychological risks involved in their line of work, decreasing the frequency and intensity of exposure to traumatic news assignments, and providing appropriate resources for coping with the emotional toll of these assignments,” the report concludes.  “Aiding connectedness to social networks within and outside of the organization may also be of benefit. As the news room culture shifts towards increasing organizational support and decreasing organizational stressors the likely result is reduced risk of harm.”

Those are the examples of a journalistic legend’s experience with depression and the academic and psychological studies.  Now, for the practicalities.

After I posted the first segment of this blog on journalism and depression, I received a number of emails from reporters and anchors from around the nation, particularly in smaller to medium markets.

Interestingly, the ratio of responses were 4-to-1 female to male.  One young woman said she had been a reporter for more than a year but was having difficulty adjusting to the amount of violent crime she was covering.

“I covered four murders in my first six months and several other crime situations that resulted in near-death,” she wrote.  “I knew that would be part of it when I became a reporter, but I didn’t count on staying awake at night trying to put some of these situations out of my mind, especially when children were affected.”

That’s a perfectly normal reaction, but with some news executives who have a traditional mentality, it’s either get with the program and accept this is part of the drill, or get out.

Another medium market reporter wrote to me:  “I’ve been dealing with some of the kinds of depression you wrote about.  Unfortunately, my company does not have visits for counseling in our insurance plan and I can’t afford it on my salary.”  

I made some alternative suggestions, but that very email pointed out a genuine issue that some news organizations still do not have as a priority.  Our own Dr. Joanne Stephenson at Union University explains it this way:

Depression is no different from a broken leg or an abscessed tooth.  It just happens to be your emotions rather than a bone.  What people fail to recognize is that emotional illness can be brought on by a physical breakdown, such as exhaustion or lack of sleep because of trauma from repeated exposure to violent or negative situations.  If you had a broken arm or a broken leg, you wouldn’t try to set it yourself.  Neither can you repair what causes depression without help.

On the positive side, my former boss Dave Richardson told me when he was news director at WTLV in Jacksonville, staff members did have insurance coverage that took care of up to five visits for counseling.  In the period since my first segment, I have learned that this is the norm in a majority—but far from all—-local news organizations.

A friend who anchors in the Orlando market told me when the mass nightclub shooting erupted that took the lives of 49 people last summer, station management was quick to consider the emotional well-being of the news staff.

“Our management brought in mental health counselors to help our people cope with the tragedy,” she said.  “Many of these were experienced reporters but they had never seen anything like this.  None of us had.  Some of our people had to have time to decompress.”

Talk therapy helped a number of these journalists get through the constant barrage of followup reporting that continued incessantly for more than a week.  The psychologists were also on call for emergency situations.

Earlier in this blogpost, I referred to the Dart Center.  Through its work, Columbia provides targeted counseling services for journalists.  Among the programs is peer group talk therapy.

In a blog entitled Stress Points, the group sessions followed Brian Kelly, a Canadian videographer:

Since it is a common attitude in the journalism culture to “just get over it,” learning how to talk empathically to fellow journalists was very important. He recognized that despite the different age groups of people participating, his peers had different levels of experience with trauma, different responses to trauma, and a fundamental openness to talk about it with empathy and respect for each other.

Kelly saw that he was not alone in his post-journalistic emotional reactions and was helped to see that others in his profession had similar experiences after dealing with violent and crisis situations.

As I see it, an operative phrase is that prevailing attitude in the journalism culture to “just get over it.”  That is not unlike the view of many in the outside world in confronting depression with friends or family members.  “Just snap out of it” is arguably the most frequently-offered cliche by mostly well-meaning people who have no understanding of what causes depression.

One proposal I raised in Part 1 of this series was for station management to bring in professional counselors at least twice, if not four times, per year for news staffers.  Group talk therapy sessions potentially could ease some of the emotional strain reporters face (as well as assignment editors and producers who are often in the daily enslavement to the phone and the police radio, which can take an equal toll).  With the symbiotic relationship between emotional and physical illness, such sessions could serve to save companies money from reduced stress-related employee absences.

In my personal experiences with depression, which may well have begun in a mild fashion in the mid-1980s, I experienced the culture that if one succumbed to emotional illness, one is not mentally tough.  That may be a Nick Saban view or a baby boomer male-dominated perception of depression but Saban—contrary to popular belief in Alabama—is not a god and baby boomer males did not always get it right.

Just as we are learning more about the impact of concussions on college and pro football players, we are learning more about the impact of stress, exhaustion and repeated exposure to traumatic situations on emotional illness.

Journalists are in that line of fire every day.  For every story on bicycle safety in an evening news lineup, another reporter will likely be detailing a tragedy.

In the current week of this blogpost, reporters in Tennessee have been confronted with unexpected tragedies.  In Chattanooga, the news staffs are still dealing with a school bus accident that left multiple children dead and others injured.  My friend David Carroll, long-time anchor at WRCB, has some personal reflections on his blog.  In Jackson, Tn., reporters had to cover a Thanksgiving Day stabbing at—of all places—Pathways.  The victim, a female medical professional, died.  On a day when most cities Jackson’s size focus on soup kitchens reaching out to the needy and long lines for Thundering Thursday afternoon Christmas shopping, a woman who worked at a place dedicated to healing depression and emotional illness, was murdered.

If you don’t think occurrences like that at a season of year when we are supposed to focus on peace, goodwill and giving don’t sting journalists, you are sorely mistaken.

Should their assignments carry them to exposure and followups to similar stories day after day, an emotional toll is taken.

Perhaps my friend Carroll expresses it best in the first paragraph of his blog:

My heart is hurting. We’re still trying to recover from the terrorist attack of July 16, 2015.  Five of our finest servicemen were gunned down just sixteen months ago in our backyard, near one of our busiest highways.  Let’s face it, we still haven’t made sense of that horrible act.  We will always honor their service, and their courage.  And now this. A school bus accident that has claimed the lives of six children. But as any teacher will tell you, they’re not just children.  “They’re my babies,” they will say.

Victims and the families they leave behind hurt.  Trust me, journalists do, too.

Part 3:  My own personal battles with depression and how I began the road back.